When you’re designing a label for your product or service, you want it to be original and to stand out from others. It is used on your packaging or advertising to promote your brand. When designing a label, look at current trends, use unique photos or graphics, use white space, legible font that matches your design, good quality printing, and use the correct label size. All of these factors will help you design a good label. Hiring an agency or individual who specializes in graphic design and product packaging will help you come up with the right ideas to compete with other companies.
Here are some tips to keep in mind when designing a new product label.
Follow the latest trends in label design
Vintage advertising that reminds consumers of years gone by is always on trend. Antique jewelry, food, clothing photos or illustrations give a label a nostalgic touch. Use graphic symbols or illustrations to tell a story about your product or service. Your logo can include a person or character representing your brand, photo, or design. It should connect your customers emotionally with your brand.
A die cut label is a way to showcase your packaging with a clear, easy-to-read label and a custom style. It uses shapes and text to personalize your Product label and packaging a part. They ensure brand presence and awareness for special occasions. Die-cut stickers can be distributed as advertising material. Choosing the right colors for your label adds to its unique appeal and appeals to customers psychologically. Futuristic and retro designs are still trendy and effective for some labels and packaging.
Some consumers still want to see labels that convey luxury and extravagance in the product they are buying. Labels with beautiful graphics, photos, or illustrations, and rich text sell products. If your product is environmentally friendly, using green, brown, or blue on your label will help get the message across. These are some trends to keep in mind when designing labels.
Choose a legible and appropriate font style
Choosing a legible and appropriate font style is important for your label. If your customer can’t read the label, they can’t buy the product. The font color and size should be the correct size. It shouldn’t clash with the graphics or design used for the label. A graphic designer and packaging expert can help you choose the best type for your label. Italic fonts are sometimes difficult to read. A consistent, easy-to-read font is the best choice.
Spaces and labels
White space is the background color of the label. It provides the space to make the label legible and well designed. It separates text and graphics and lets the customer grasp the message and meaning of the entire label. It often gives the design a clean and minimalist look. Often used in cosmetics and other products, it conveys simplicity and a product that is easy to use.
Try typographic pairing, illustration, and design
Typographic pairing uses different legibility styles to distinguish between different pieces of information on your label. It should be readable text in different styles that don’t clash with each other. It can be used to create continuity by using the same font and varying its size. It is used to create a visual difference in the information conveyed on your label. By choosing the right type, you will be ahead of your competition.
Consider having a graphic artist create an original illustration or graphic for your label to make it distinctive. This gives you a unique look and helps you stand out from your competitors. Do not copy competitors. You should endeavor to come up with an original label and design. Keep it simple when using graphics and illustrations. A cluttered label doesn’t convey a message to customers. Research competitors to see what they are doing so you can build your own unique brand.
Invest in quality printing
When choosing a printer or designer for your label, consider an agency that offers a variety of printing services. Look for a company that offers four to six color printing, clear custom labels, foil printing, digital print labels, embossed labels, die cut labels, foil labels, glossy lamination and a variety of services to choose from. This ensures that they can print your label the way you want and make sure it is of the best quality. The right paper, ink, and tools will make your label stand out.