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Why turnkey services are the next big topic in B2B: A case study with the Bragg Gaming Group

Bragg Gaming Group, an international gaming technology company that aggregates and creates content … [+] immediately available for dealers

Bragg Gaming Group

While the pandemic may have slowed the lives of people around the world, it had the opposite effect on many branches of the economy. In 2020, industries such as technology, e-commerce, entertainment, and education saw accelerated growth, largely due to the fact that people were in their homes and relying on virtual connections more than before. This concentrated and rapid growth has made it difficult for some companies to keep up, especially those that cannot adapt to the new standard.

Turnkey services dominate the B2B sector as they provide a simple and straightforward solution that enables companies to stay competitive in a changing digital landscape. If you are unfamiliar with the term, a turnkey service is simply a product that is fully built and available to consumers to use.

What does that mean in practice? Take the online gaming industry, which has seen significant growth due to the pandemic and the demand for home entertainment. Developers often release new games, but traditionally for online gaming platforms, installing them has not been a quick process. Owners may want to implement a new game or an updated version, but the process can take months to install.

Turnkey systems simplify the business structure and maximize the ROI

The Bragg Gaming Group, an international gaming technology company, saw this as an opportunity. They act as an intermediary between game developers and game retailers (such as casinos or online gaming hubs). Their platform, called ORYX, aggregates content and makes it available to retailers immediately. When a new game comes out, their customers have instant access instead of waiting months for installation.

As a business model, turnkey services – such as those offered by Bragg for the gaming world – offer unique advantages for companies in the B2B area. Having a pre-built platform streamlines business activities by simply being the same every time a new customer signs up. In financial terms, this means B2B companies with turnkey technology offerings can minimize the effort of onboarding new customers and maximize profits. More customers can join or participate in the service than traditional service providers who would create a personalized system for each new customer.

With its unique business model, Bragg’s PaaS offering can be integrated into different countries, languages ​​and even smaller sectors of the gaming industry. Following this model could give B2B companies in all areas a broader scope of business and more room to grow.

The product keeps companies competitive and generates returning customers

A turnkey solution like Bragg’s ORYX software has proven very successful, and the company has not lost a customer in the past five years. This is mainly due to the fact that their technology enables companies on both sides – game developers and distributors – to benefit from their easy-to-integrate platform and game library. This in turn helps these companies stay competitive and stay active in their markets.

Cross-industry B2B companies should consider the benefits of turnkey solutions that provide customers with an easily available, straightforward, and reliable system that ensures they are “at the

mal “. Consumers want the best, latest, and most innovative products, services, and experiences. B2B businesses have the rare opportunity to fill this space and enable their customers to stay competitive no matter where they are.

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