Realtor.com for Everyone helps renters, buyers and sellers find agents who are “committed to working with today’s increasingly diverse communities.”
In the next two months, realtor.com, the official listing page of the National Association of Realtors, will launch a new microsite focused on providing fair housing resources to tenants and home buyers, said realtor.com CMO Mickey Neuberger, at the mid-year NAR conference on Thursday.
The new website is called realtor.com for everyone, and features news and insights into fair housing, resources and tools for renters and homebuyers, the ability to search for brokers who have taken a diversity course, and consumer success stories, including links to realtor.com branded reality TV series Beyond the Block.
“One of the reasons I took on this role as CMO 10 months ago was to drive realtor.com’s fair living efforts,” Neuberger said during a fair living committee meeting at the Realtors Legislative Meetings.
“We believe that everyone, regardless of their background or race, deserves the opportunity to build a house that suits them. Here we say consumers are a north star, and we have many of them. We have 90 million unique users who visit our website every month. And associated with this is a great responsibility to educate them about their rights and educate them about fair living. “
Consumers can look for brokers who have completed NARs At Home with Diversity certification.
“Our intent for this new resource is to help renters, buyers and sellers find and locate real estate professionals who have completed cultural differences training and are committed to working with today’s increasingly diverse communities,” said Stephanie Singer, spokeswoman for the operator of realtor.com Move, Inman said via email. Move is a subsidiary of News Corp.
When asked if consumers will be able to search for brokers who have completed other fair housing training, such as a course offered by their state association, the Implicit Bias training that NAR is doing right now in New York, Washington, and Texas or the Fairhaven NAR Interactive Fair Living Training Singer said “Not the first time” but the website would evolve over time.
“The main audience is consumers. Agents and brokers can use the site to find out more about what Realtor.com is doing in this space, who we work with and what programs we offer, ”she said.
“We intend to see this microsite evolve over time as we work with industry stakeholders to offer programs and resources specifically designed to promote home ownership and support fair living for all.”
According to Neuberger, consumers long to work with people who are interested in fair living.
“Consumers really want this,” he said. “We hear that again and again when we do research. You want to be connected with brokers who have completed implicit bias training and completed Fairhaven. And we have a platform to make that happen. Therefore we are very happy about it. “
The website is exploring the idea of providing badges to help consumers find such brokers, he added.
As part of the educational aspect of the website, realtor.com will link to its Beyond the Block series, which can also be streamed on Amazon Prime, YouTube and Tastemade.
“It follows a broker with a multitude of first-time buyers in multiple cities and their journey to find their first home,” he said. “We’re really proud of this show because it shows that marginalized communities are thriving in real estate.”
The website will also link to the new MicroMortgage Resource Center at realtor.com, which launched in February and offers information and resources on home loans of $ 100,000 or less.
“This initiative is a collaboration with the Urban Institute, the Homeownership Council of America, and Fahe, a Kentucky-based not-for-profit lending network. It is intended to help people who otherwise might not receive funding or who have difficulties in realizing their dream of home ownership, ”wrote Neuberger in a blog post about realtor.com’s fair housing efforts.
The program provides funding to individuals who live or move to the Louisville, Kentucky metropolitan area to purchase a home for $ 100,000 or less. However, the goal is to expand the program to other locations in the future, added Neuberger.
Email Andrea V. Brambila.
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