You go out alone, don’t you? Or maybe you’ve already started in the last few months only to find that the custom doesn’t find you as much as you hoped it would. It’s a tough time Create a startup;; A few exceptions to this could be e-commerce, blog writing, and food delivery, but even then, business isn’t exactly booming for a lot of people, related to the pandemic and everything.
But don’t be discouraged – regardless of the nature of your start-up business, there are some solid steps you can take to increase your chances of becoming a bonafide, big name company. whether that is near you or whether you are addressing internationally. Not all startups will need them – or even not all will apply to every single startup out there.
But stick with us and see if there’s anything you learn: read on and find a selection of smart solutions to help you grow your startup business.
Market and market good
Like it or not, social media is here to stay and one of the most reliable ways to be out there. Where else can you go to the infosphere where you already have a ton of people ready to support your endeavors? Most people’s friends and family have a presence online, and even if you don’t have one, make it clear that your new business profiles are yours and that you are now clearing your own space. You can bet their networks are yours. You are wasting a massive and free marketing opportunity if you don’t.
However, social media isn’t the only way to market (and market well). The perfect ad can mean the difference between expanding your customer base and becoming complacency. My advice? Talk to the professionals. Money spent now is often money earned later. Think of untapped markets and increase the loyalty to your existing customers. If you don’t have the technical expertise, reach out to those who do. Put some feelers out there and see which agencies you like – YellowHEAD’s creative studio is responsible for the design and implementation of some seriously successful advertising campaigns, for example.
Get your blog going
You might think nobody cares what you have to say, and frankly, right now, they probably don’t. But do you think any authority on a subject was an authority when you started speaking? Do you think that despite knowing an important voice in the industry, people immediately realized they knew their stuff and were taking their words for the gospel? No, they do not have.
Create a successful blog doesn’t happen overnight and there is no denying that it takes a long time. But if your new business is your passion, what is stopping you from talking about it – whether it’s industry developments, your own attitude to current affairs, how you approach it differently, or even all of the above?
If you have your own website – this should be done ASAP, by the way – use your free time to give an attitude that people can learn from, agree with, or maybe even challenge them. Creating a space for people to engage about your business leads to housing a community and ultimately loyalty to your brand.
Use the email
Email marketing is another way to get the word out about your new business. In fact, it’s up to 40 times more effective than social media. Any company that relies on a high profile for its products and services and wants to turn website-lurkers into customers will tell you that the cornerstone of good branding is email.
First, there’s nothing stopping you from being extra creative, be it with newsletters, sharing company developments, or just letting people know you’ve added a new blog post. The ways you can be creative with the design and delivery of your emails are honestly pretty much limitless.
Furthermore, using email marketing doesn’t mean you can’t align your strategies with social media. Using one alongside the other will grow your network – an increase in the number of people on your mailing list will likely lead to an increase in the number of your social media followers, and vice versa.