A dedicated and active clientele is the heart and soul of every company. A customer pool that is ready to interact with your brand on a regular basis enables your company to keep up with customer demands and generate consistently high sales.
In order to retain your existing clientele and attract new customers in your target group, your company should consider sensible marketing tactics. In 2020, brands spent around $ 605 billion on advertising. Keep these tips in mind to get the most out of your marketing budget and engage your customers in meaningful ways. (1)
Use the right marketing agency.
When you outsource your advertising efforts, make sure you are working with a company that understands your specific needs. If you are in the pharmaceutical industry, Hiring a digital healthcare agency Whoever understands your company (and your target audience) can be a game changer. A niche agency can offer a personalized service based on years of experience in your particular field.
Look at print advertising.
While some consider print advertising old-fashioned, a recent study by Duane Varan, CEO of MediaScience, found that print marketing in national and subway publications found a brand recall rate of 34%, 8.5 times higher than online-only advertising. In addition, the combination of print and digital marketing methods can lead to a 3.5 higher brand recognition boost than pure digital advertising. To make your print advertising meaningful, consider buying ad space in industry resources and magazines, or in publications with a high readership with your target audience. (2)
Use social media advertising.
Social media giants like Facebook and Instagram are becoming an integral part of many companies. Social Media Marketing Strategies. Of the billions of monthly active users on Instagram, 90% follow a company page on the platform, and a recent study found that 27% of Internet users say they have found new brands and products through paid advertising on social media platforms. If your business is considering taking advantage of the high rate of impressions in social media ads, make sure you are targeting your prospects in a meaningful way. Most platforms allow you to narrow down your target audience by age, location, and even other interests to ensure your marketing is shown to as many ideal consumers as possible. (1) (3)
Try promoting video content.
Using video content as part of a high Engagement Marketing Strategy is a great way to drive meaningful interactions, regardless of your advertising method. According to recent studies, placing a video in your marketing emails can increase click-through rates by up to 300%, and you can potentially increase conversion rates on your website landing page by embedding a high quality video about your product. Customers love to have a lot of information about a product before making a purchase. 64% of consumers said they were more likely to buy a product after seeing a video about it online. Also, making your videos as engaging as possible can increase your organic reach. An estimated 92% of mobile video users say they share content they enjoy. (4) (1)
Once you’ve optimized your online marketing efforts to target your desired clientele, retargeting is an effective way to ensure that your marketing spend is being used well. With retargeting, your ads will be shown multiple times to potential customers, mostly through Google and Facebook. 41% of marketing budgets in 2018 were spent on retargeting. Since 98% of website visitors don’t make a purchase, retargeting can help increase your conversion rates by up to 150%. While retargeting typically uses browser information to serve potential customer ads for things they’ve previously viewed, it can also be used as part of your email marketing strategy. A recent survey found that 91% of customers would like to receive email from companies that support them. Hence, email retargeting is an option that should be considered. Sending shopping cart reminders to your customers, letting them know that you hold items for them, and offering discount codes to check out can all help increase your sales rates. (5) (1)
Through meaningful marketing efforts, you can interact with existing and potential customers in a way that they deem valuable and not intrusive. If your target customer base are savvy social media users, allocate your budget to these websites. If your ideal clientele visits certain publications or locations, consider marketing campaigns that take them into account.
Knowing which platforms and resources your ideal customers use the most, and which advertising methods get the highest engagement rates, can help you craft the ideal marketing strategy for your brand.
- “30 marketing statistics for 2020”, source: https://www.business2community.com/marketing/30-marketing-statistics-to-consider-for-2020-02305426#:~:text=30%20Marketing%20Statistics%20to%20Consider%20for%202020%201,Marketing % 20Statistics.% 20…% 205% 20Other% 20Marketing% 20Statistics.% 20
- “Results – The largest cross-media study on the effectiveness of advertising in Australia”, source: https://www.adnews.com.au/news/results-the-largest-cross-media-advertising-effectiveness-study-in-australia
- “Digital 2020 – Global Digital Overview”, source: https://p.widencdn.net/1zybur/Digital2020Global_Report_en
- “Video Marketing: The Future of Content Marketing”, Source: https://www.forbes.com/sites/forbesagencycouncil/2017/02/03/video-marketing-the-future-of-content-marketing/?sh=2035c3926b53
- “30 Retargeting Statistics You Must Know,” Source: https://99firms.com/blog/retargeting-statistics/