A global company cannot survive without humility. No matter how useful a product is, it is no substitute for meaningful connections with customers and employees. We saw this undeniable truth take shape at the start of the pandemic. There was a public health crisis, racist unrest and a harsh political climate. People craved empathy, so companies had a choice. They were able to listen to customers and employees and respond with care. Or they could risk losing thousands of believers who needed more than one tangible product.
“Humility brings you flexibility,” says Bishop TD Jakes, author of the new book Don’t Drop the Mic. “Humility comes when you don’t enter the room, provided you already understand the nuances of the room and the people in it. You can go global if you respect our diversity. ”
Your company may not be global yet. Perhaps you serve a region of people who have more similarities than differences. It still takes humility to put your feelings aside and address their most pressing needs – meaning you are on the right track.
In this episode of Brilliant Thoughts, Tristan Ahumada, editor of SUCCESS People, speaks with Bishop TD Jakes and bestselling author Sarah Jakes Roberts about the business need for humility, flexibility and continuation of key conversations.
Any entrepreneur can broaden their perspective to serve millions of people. The father-daughter duo offers three ways to think big and do global business.
1. Be flexible. Adapt to a global need.
Global entrepreneurs don’t expect people to adapt to them. They know that people are unique and have different beliefs, interests, and goals. To reach a global audience and not leave a customer behind, do everything you can to meet a large need. Embrace diversity.
This goes beyond race or nationality. Comprehensive diversity means that you are willing to consider multiple perspectives, even if you disagree with them. This helps you identify global issues as you look beyond the boundaries of your culture, country, and education. After that, it’s wise to focus on the things that bind us. Study the individual and understand what connects millions of people around the world.
“Belief in the power of representation is so important not only for companies and organizations, but also for the minority that is represented,” says Sarah, whose latest book “Women Develop: Break Out of Your Fears and Revolutionize Yourself.” Life”. “If we refuse to allow our representation…. It is not enough just to be in the room, but actually to express why it is important. Then our companies will not work optimally because we decided to shrink when we should get up. ”
Zoom, the video conferencing platform, is a good example. People can’t always meet in person, but still need to connect for work or chat with distant friends and family members. It’s a global need. The ability to add different backgrounds to a zoom call speaks to our uniqueness – the individual style or mood we want to express.
Do you want to make sure your company is global? Don’t assume that your customers think like you do. Remove yourself from the equation and examine their likes, dislikes, and daily challenges.
Social media connects people all over the world so it doesn’t seem intuitive for a company to sign out. Ever. But sometimes, especially when the world is in turmoil, it is best to continue a conversation offline.
For businesses, this means communicating online and proving your intent offline. For example, when you support diversity and inclusion, you involve people from all over the world in your company. Then you can have fair conversations outside of social media. They leave the digital stage, lead with humility and create space for real understanding.
“If you think of every major reformation that has taken place in this world, it was carried out not with a weapon, but with a microphone,” says Bishop Jakes. “What a person says has had a global impact on the world today…. And yet we don’t spend a lot of time communicating. “
Once you’ve started a conversation, don’t stop talking. Discuss important things with customers and co-workers and listen before you answer. Create your message with care and it will touch regions of the world you have never reached in business.
“The pandemic and racist unrest that we witnessed in 2020 is a defining moment for companies because they have had the opportunity to speak out,” says Sarah. “One of the things we’ve seen in the past is that we speak up once because we know we can’t ignore it, but then the conversation doesn’t continue. The companies who will see more loyalty from their consumers are the ones who keep the conversation going, the black creatives celebrate, the black business owners who keep making it a part of their core values to make sure this is what we do said things aren’t just important as long as we get through this season. ”
3. Innovate in times of uncertainty.
We tend to view uncertainty as a temporary challenge, but that’s not true. Uncertainty is all around us. Nobody can predict the future, so the things we think we know – whether we wake up tomorrow or have a stable job – are speculative.
It is better to accept that you are not always in control. Then your humility takes over and you think to yourself, I can’t stop what’s happening, but I can come up with a plan. Transitions are a normal part of life, and adjustment is the best answer.
Extend this mindset to your business. With practice, your inner dialogue shifts from a state of panic to a tremendous flexibility.
You might ask:
- “Where is the opportunity hidden within this disorder?”
- “What do customers need from me at this moment?”
- “How can I pivot to meet their needs?”
When the pandemic broke out and people weren’t buying cars, the auto industry shifted. Companies like Ford and General Motors built medical ventilators to help COVID-19 patients breathe easier. They used idle equipment to make a product that had nothing to do with transportation.
Often times, you have the basic tools to face a wave of uncertainty. Your product is an aspect; It can be taken apart and rebuilt into something that people need. Another aspect is the people who make your business work, from HR to marketing to product teams. These people are your greatest asset. When you make it a habit of looking for new talent, you will never run out of resources for a key focal point.
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Photo courtesy Bishop TD Jakes and Sarah Jakes Roberts
Lydia Sweatt is a freelance writer, bookworm and bass guitar enthusiast. When she goes outside, a bike goes with her.