Home Topics Business Songtradr acquires Pretzel, which provides DMCA-safe music for Twitch and YouTube live...

Songtradr acquires Pretzel, which provides DMCA-safe music for Twitch and YouTube live streams

Who will be the fastest growing music company by 2021? Don’t count out Songtradr.

In the last six months alone, the Los Angeles-headquartered company, which describes itself as “the world’s largest marketplace for B2B music licenses,” has sold companies like the multi-million dollar music and sound design company Song Zu as acquired as well as UK-based dubbing licensing company Cuesongs.

In addition, Songtradr, which raised $ 30 million in a Series C round last summer, recently launched a new branded division, Vinyl By Songtradr, led by ex-UMG manager Mike Tunnicliffe and ex-Coca-Cola -Manager Joe Belliotti launched.

Today (April 20th) there is more big news from Songtradr with an acquisition bringing it into a rapidly growing area of ​​the modern music business.

Songtradr has confirmed the acquisition of Pretzel (aka Pretzel Rocks), a platform that “streams safe” music to live streamers on platforms such as Twitch and YouTube.

These live streams need to be very careful about playing licensed music through services like Spotify when recording their videos. This will likely result in DMCA removing their content or seeing it stung by YouTube’s content ID.

Instead, Pretzel is licensed directly by its artists to make their music available for such content without livestreams having to fear that a DMCA / Content ID will be switched off.

Unlike traditional license fees, Pretzel pays these artists 70% of their net subscription income – money generated by live streamers who sign up for the service’s premium features.

“The explosive growth of lifestyle and gaming livestreams opens up a number of opportunities for our artists and customers.”

Paul Wiltshire, Songtradr

When you consider that nearly 10 million individual streamers have broadcast content on Twitch over the past month, it’s not difficult to see how an emerging market is opening up for music that has fewer licensing barriers than traditional music industry releases.

It’s a market that Epidemic Sound has focused on, valued at $ 1.4 billion. And now it’s one that SongTradr is making a serious investment in.

Paul Wiltshire, CEO of Songtradr, said of the Pretzel acquisition: “Music and games have always gone hand in hand and gamers are some of the most dedicated and valued music fans. The explosive growth of lifestyle and gaming livestreams opens up a number of opportunities for our artists and customers.

“We immediately recognized the potential for the groundbreaking user experience and rights management technology from Pretzel in our ecosystem and a clear alignment of vision, values ​​and culture.”

Over the past year, Pretzel’s monthly recurring revenue has grown over 600%, with over 6 million titles licensed by rightsholders.

“By working with Songtradr, we can accelerate our progress and create a platform that will revolutionize the way music is licensed.”

Nate Beck, pretzel

So far, the service has delivered more than 12,000 hours of music for monetized streams on platforms such as Twitch and YouTube.

“We are excited to join one of the fastest growing music technology companies in the world and continue to develop new solutions,” said Nate Beck, Co-Founder and CEO of Pretzel.

“Our goal at Pretzel has always been to enable broadcasters to stream the music they want to hear while fairly compensating artists, songwriters, record labels and publishers.

“By working with Songtradr, we can accelerate our progress and create a platform that will revolutionize the way music is licensed.”

In February 2019, Songtradr announced the acquisition of the US and UK based creative music licensing agency Big Sync Music, which has since expanded its global presence in Eastern Europe.Music business worldwide

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