Warner Music (WM) Asia has signed a contract that makes it the exclusive music partner of the Esports Player League (ESPL) gaming platform.
Headquartered in Singapore, ESPL, which claims to be the world’s first amateur and casual esports platform, serves more than 600 million players worldwide.
The deal enables ESPL to embed Warner Music songs on its platform.
In a media statement announcing the deal, Warner Music said that “the investment will serve as an important entry point into the games industry for WM Asia and, through the ESPL platform, will help bring together the contiguous worlds between games and music”.
Additionally, Warner Music says it will enable “authentic and well-coordinated brand partnerships” between ESPL partners through to publishers, developers and brands of video games.
ESPL organizes esports tournaments through its online platform that mainly focus on AAA mobile games like Brawl Stars, Call Of Duty: Mobile, Free Fire, Mobile Legends and PUBG Mobile. New titles are slated to be introduced on the platform later this year.
The company claims that its platform has enjoyed the highest levels of acceptance in India, Southeast Asia and Latin America.
“There is a huge audience spanning games and music, and the ESPL community of grassroots esporters, along with their dedicated fans, will help us bring the two segments together.”
Darren Ho, WM Asia
Darren Ho, SVP Music Entertainment and Partnerships at WM Asia, said: “We are very excited about the partnership with ESPL.
“There is a huge audience spanning games and music, and the ESPL community of grassroots esporters, along with their dedicated fans, will help us bring the two segments together.
“ESPL’s trusted ecosystem will also allow us to offer a range of new, authentic and bespoke experiences that put the player first and we can’t wait for everyone to see and experience them for themselves.”
“Esports is the fastest growing industry in the digital age of entertainment.”
Michael Broda, ESPL
Michael Broda, CEO and Co-Founder of ESPL added, “Esports is the fastest growing industry in the digital age of entertainment.
“Warner Music has been active in the ever-changing landscape of today’s world and so this strategic partnership will bring to both players and brands in our global network a value proposition that we believe will take amateur esports to another level becomes.”
Last August, Spotify signed a multi-year partnership with League of Legends publisher Riot Games to be the official audio streaming partner for League of Legends (LoL) esports global events.
Universal Music Group Central Europe had already agreed a multi-year partnership with the sports company ESL in 2018, which included the introduction of a joint label.Music business worldwide