Warner Music Group’s ADA Worldwide has hired veteran music manager Cat Kreidich as Executive Vice President.
In this role, according to WMG, Kreidich will lead ADA’s growing global presence and partnerships in international trade and marketing in addition to label / product management and operations.
She lives in New York and reports to Eliah Seton, President of Independent Music & Creator Services, Warner Music Group.
Kreidich spent eight years at The Orchard. Kreidich SVP was responsible for account management, advertising and data analysis at the head of a global team that she had reorganized and strategically positioned in 40 different cities during the company’s rapid expansion.
She also founded The Orchard’s Commercial Insights team and was instrumental in developing and steering the creation and use of innovative Data Insight tools.
Most recently, Kreidich served as Senior Vice President Commerce for Sony Music Entertainment Catalog, where she led digital and physical commercial activities for a $ 900 million group including Mariah Carey, Billy Joel, Bob Dylan, and others .
She was hired by The Orchard to restructure the legacy business for a rapidly growing streaming environment and has delivered successful campaigns for companies including Michael Jackson, Alicia Keys, Travis Scott, and Bruce Springsteen.
Kreidich previously held numerous other commercial, strategic and operational roles in the industry at Ultra Records, Caroline Distribution, Virgin Records and Motown Records. She has a BA in New Media & Marketing from Emerson College.
“With her strong independent relationships, she will also play a huge role in attracting new businesses both in the US and internationally.”
Eliah Seton, Warner Music Group
Seton said: “Cat will make a significant contribution to improving our work for partners and projects around the world and to work closely with the label management and our international teams.
“With her strong independent relationships, she will also play a huge role in attracting new businesses both in the US and internationally.
“On behalf of everyone at ADA, we are excited to welcome Cat to our leadership team.”
“I am delighted to be rejoining Eliah and the ADA team in a moment that has really come full circle.”
Kreidich added, “I am delighted to be rejoining Eliah and the ADA team at a moment when things have really come full circle.
“Now that ADA is global, I look forward to working with our teams around the world to identify and capitalize on untapped opportunities with data and insights in mind.”Music business worldwide