Home Topics Business Songtradr hires Mike Tunnicliffe and Joe Belliotti to manage the Brand Solutions...

Songtradr hires Mike Tunnicliffe and Joe Belliotti to manage the Brand Solutions Division of the new B2B music platform

Los Angeles-based music licensing market, Songtradr, has launched a new B2B music platform called Vinyl by Songtradr to support emerging and established brands, agencies and creatives by “matching branding strategies with the right music solutions.”

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SongTradr has also hired two heavyweight music and marketing managers to lead the branded solutions division of the new Vinyl.com platform.

Mike Tunnicliffe, former Head of Brand Partnerships at Universal Music Group USA, has joined as EVP, Brand Solutions, and will lead the brainstorming, development, structuring and packaging of music partnership products.

Tunnicliffe includes Joe Belliotti, former head of global music at The Coca-Cola Company, who was hired as SVP Brand Solutions.

He will be responsible for strategy and creative development, working with emerging and established brands to bring music solutions together.

Prior to joining Songtradr, Mike Tunnicliffe held various senior positions at Universal Music Group, GroupM, Initiative Media, Western International Media, Lowe Worldwide and Tempus Group plc.

Before that he worked for several advertising agencies such as HDM Horner Collis and Kirvan (Havas), The Leagas Delaney Partnership and Saatchi & Saatchi Advertising.

Joe Belliotti is a music and marketing veteran of over 20 years old. Most recently, he co-founded The Music Division, an outsourced music division that works with emerging and established brands.

He was also Head of Global Music at The Coca-Cola Company for eight years, where he led global strategies, partnerships and initiatives across the company’s portfolio.

According to Songtradr, Tunnicliffe and Belliotti have already “developed an intuitive and effective approach to helping brand manufacturers” that includes identifying “their unique music strategy or sonic branding strategy” in order to “effectively target audiences through live streaming, digital experiences and artists.” achieve partnerships “.

The platform also promises to help brands “find the right music while reducing the cost of licensing music.”

Songtradr’s vinyl has a number of “innovations” planned for 2021, according to Songtradr.

“Songtradr has quickly become a leader in the B2B licensing space and ‘Vinyl by Songtradr’ will leverage Songtradr’s technology and data to help brands grow their business through music.”

Mike Tunnicliffe

“This new platform is exactly what the industry needs,” said Mike Tunnicliffe.

“Brands are very interested in the power of music to market and grow their business, but the music market is extremely complex and fragmented. We want to make this easier and more results-oriented.

“Songtradr has quickly become a leader in the B2B licensing space and ‘Vinyl by Songtradr’ will leverage Songtradr’s technology and data to help brands grow their business through music.”

“This new platform offers brands a technical, data-enabled, curated approach to music solutions that they can use to bring their business strategies to life and shape the culture.”

Joe Belliotti

Joe Belliotti added, “Songtradr has seen significant growth over the past year and Vinyl by Songtradr will build on its growing global B2B music base.

“This new platform gives brands a technical, data-enabled, curated approach to music solutions that they can use to bring their business strategies to life and shape the culture.”

“Mike and Joe are the perfect duo to lead the branded solutions division of Vinyl by Songtradr,” said Paul Wiltshire, CEO of Songtradr.

“Mike and Joe are the perfect duo to lead the Vinyl by Songtradr branded solutions division.”

Paul Wiltshire, Songtradr

Paul Wiltshire, Songtradr CEO said, “Mike and Joe are the perfect duo to lead the Brand Solutions division of Vinyl by Songtradr.

“They have developed a powerful offering based on creative excellence, data and technology to help them evaluate the most effective ways for brands to use music.”Music business worldwide

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