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ADA Asia strengthens the team with three senior executives

Warner Music Group’s ADA Asia announced today that it has further strengthened its team in the region with the addition of three senior executives.


Chiou Rei Min has been named head of Greater China. Jin Hwang as Head of Korea and Tan Wei Keng as Director Business Operations.

All three report to the Singapore-based managing director of ADA Asia, Chee Meng Tan.

Chiou joins the regional streaming platform KKBOX. After over 10 years with DSP, she helped launch the service in Hong Kong, Singapore, Malaysia and Thailand.

In her most recent role as VP, CSO Office, she helped transform KKBOX’s ChynaHouse from a production house into a label while overseeing brand marketing, artist development and advertising.

She will be stationed in Taipei, Taiwan.

Meanwhile, Hwang was most recently Executive Director of QUAN Entertainment, where she managed the company’s overall budget and strategy and worked closely with external partners such as local music distributors and platforms.

Before that, she was instrumental in the success of Genie Music, negotiating hundreds of distribution agreements with local artists and labels.

While working with key local clients such as YG, Antenna, and SM, she managed several release campaigns and built strong relationships in the independent music community. She will be stationed in Seoul, Korea.

Wei Keng already has experience in the entertainment industry and is joining ADA from the Samsung brand marketing team.

She has also worked at BMG, Comedy Central, Paramount Channel and MTV Asia where she was part of the talent management team behind the production of live events such as the MTV Asia Awards.

It will be based in Singapore and will work closely with various external and internal stakeholders.

“I am overjoyed with the unmatched expertise and credibility these three distinguished leaders have shown in ADA Asia, which underscores the strength and unique characteristics of the ADA brand.”

Chee Meng, ADA Asia

Chee Meng, Tan, MD, ADA Asia, said, “I am overjoyed with the unmatched expertise and credibility these three highly respected leaders bring to ADA Asia, which shows the strength and unique characteristics of the ADA brand.

“With the proven track record and invaluable relationships of Chiou, Jin and Wei Keng, ADA Asia is focused on serving independent communities and being the best possible partner for our artists and labels in the region.”

ADA Asia was launched in September 2020 and is part of ADA Worldwide’s expansion strategy which includes opening offices in areas such as Benelux, France, Japan and Latin America.Music business worldwide


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