Home Topics Real Estate 360 tour operator Peek has big plans for the industry

360 tour operator Peek has big plans for the industry

A NYC-based 360-degree travel company adds a few sharp details to differentiate its offering from others in the market. With 4,700 tours in NYC, the company plans to expand to Miami and LA.

Do you have any suggestions for products to review by our real estate technology expert? Email to Craig Rowe.

Peek is a 360-degree platform for creating tours and a property search portal.

Platforms: Browser, iOS app
Ideal for: All agents and teams, property managers

Top selling points::

  • In-tour details on the property
  • Tour admin dashboard
  • Regional location data
  • Proprietary camera for listing the recording

Main concern::

Peek teamed up with the manufacturer to pair a camera with their app instead of using common camera options. Agents who want to use their smartphone or, for example, a Ricoh Theta or Insta360, have to look elsewhere.

What you should know

I am confident that at some point Peek will reconsider his decision to connect his app to a proprietary camera. Even Matterport eventually did. That doesn’t mean, however, that Peek isn’t a keen platform for marketing listings and managing impressive 360-degree tour content. It is.

The tour quality is what you should expect: fast and high resolution. Potential buyers should have little trouble fully understanding a property before seeing it in person.

Still images can be captured from any moment of a tour and used for various marketing purposes, e.g. B. in social media and in print advertising.

The special features that distinguish Peek are the heads-up sliding displays with real estate details, regional retail offers and general location highlights. Clicking on the location icon in the footer of the tour will show the closest Trader Joe’s or Health Club that apartment hunters use to make leasing decisions.

Users do not need to leave the tour for a look at a local park, the exterior of a property, or its location compared to a nearby mall or work place.

This feature is based on the app’s main focus on New York skyscrapers and apartments, 4,700 of which can be found on the Peek platform. The company is smartly partnering with well-known developers (e.g. Greystar and Centennial) and landlords to drive tour content creation.

The Folio function is a nifty way to categorize tours for similar objects. Entries with a lake view or in buildings with fitness studios can be grouped together on one website for easy marketing.

Through the Peek Network, agents can select unique properties from other agents to add to their website or to market the reach of buyers.

The administrative backend allows you to create the above folio and select Peek Network options, as well as manage, share your tours and find embed codes for website publishing.

If you don’t need to capture a property, Peek can hire a contractor to do it.

Confident this can break the industry’s collective resistance to VR headset tours, Peek is working on an app for that. The roadmap also includes efforts to promote productivity and partner integration.

For individual agents, plans start at $ 99. The company operates in New York, New Jersey, Westchester, Long Island, Washington DC, Northern Virginia, South Florida, Los Angeles, Dallas, Houston, Atlanta, Phoenix, and Raleigh, and plans further national expansion in 2021.

The Peek app is currently only available for iPhones.

Peek’s ambitions go beyond 360 tours. The company has launched virtual staging and QR code linked tours for quick access to tours on mobile phones. This makes them more of a virtual real estate marketing platform than a tour content provider. I would expect them to continue in that direction as the talent and technology are clearly there.

Do you have a technology product you’d like to discuss? Email to Craig Rowe

Craig C. Rowe started commercial real estate at the start of the dot-com boom, helping a number of commercial real estate companies build their online presence and analyze internal software decisions. He now assists agents with technology decisions and marketing by reviewing software and technology for Inman.


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