Home Topics Business Ticketmaster launches global livestream ticket service

Ticketmaster launches global livestream ticket service

Ticketmaster has launched a new livestream ticketing service that follows Live Nation as the “Success of Livestream Campaigns” by Niall Horan and Dua Lipa.

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The ticketing company says its streaming ticketing platform, launched in 2020, has seen an explosion in virtual ticket sales.

The platform works in over 10 languages ​​and 135 currencies and has already sold tickets for virtual events to fans in more than 180 countries.

Most recently, the platform sold over 125,000 tickets for a virtual UK performance by Niall Horan, which was attended by fans from more than 150 countries. The event was streamed by the live stream company Driift.

Ticketmaster also cites successful live stream shows from RBD, Megan thee Stallion, Mika, Glastieren, Biffy Clyro, and Dermot Kennedy.

The company says its expanded platform will build on these successes by providing artists with “a global and cohesive offering for their virtual events that maximizes Ticketmaster’s expertise, marketing and reach worldwide”.

David Marcus, now EVP of Global Music, will lead the Global Music team and collaborate with Sam Isles, SVP of Artist Services, on the ticketing platform.

“The nice thing about virtual shows is that we see all over the world – gigs in London or LA sell tickets to fans in New Zealand, Spain or Singapore. This is revolutionizing the way artists can connect.

David Marcus, Ticketmaster

“The live experience is the ultimate moment of connection between an artist and a fan, and it’s our job to foster those moments,” said Marcus.

“With this expansion, our offering is a global one-stop-shop operated by a global team with local expertise. Our mission is to work with artists to make it as easy as possible for fans to experience the live music they love. “

Marcus added, “Our technology quickly revolved around selling streaming tickets at scale, and the acceleration in virtual artists engaging has been remarkable, as has the willingness of fans to pay to access their favorite artists in this way.

“The nice thing about virtual shows is that we see all over the world – gigs in London or LA sell tickets to fans in New Zealand, Spain or Singapore. This is revolutionizing the way artists can connect.

“Nothing will replace the live experience, but this is a new form of entertainment with its own rewards, and it’s definitely something that will remain for years to come.”Music business worldwide

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