Triari “Ari” Senawirawan has been appointed as the new Managing Director of Warner Music Indonesia.
He will take up the position May 1, reporting to Simon Robson, President, International, Recorded Music, Warner Music Group.
Senawirawan joins the company from Visa Indonesia where he drives marketing strategy and consumer digital engagement.
He has extensive experience in marketing, branding and advertising for numerous leading companies and agencies.
Senawirawan succeeds Toto Widjojo, who has been Managing Director of Warner Music Indonesia since 2014 and who is stepping down at the end of April.
Warner Music Indonesia is home to a number of artists including Hanin Dhiya, Kotak, Naff, and Shae.
Triari Senawirawan began his career with a number of advertising agencies including Publicis Groupe, TBWA Worldwide and Ogilvy before moving to the brand side of marketing at Microsoft Indonesia in 2006 to become head of the Corporate Marketing Communications Group.
A move to Nokia Indonesia followed in 2010 when Senawirawan was appointed Head of Marketing – Brand Management, Digital Strategy & Consumer Insight. One of his jobs was to work with artists to promote Nokia’s music service on their devices.
He then took on senior marketing roles at mobile operator Telkomsel and financial services group DBS before becoming Senior Director – Country Head of Marketing for Visa in 2017.
In that latter role, he was responsible for the financial giant’s end-to-end marketing strategy, driving consumer payments on digital platforms, promoting e-commerce transactions, contactless payments, and collaborating with music and video streaming services like Deezer and Vidio.
“I’m very excited to work at Warner Music, which has a refreshing and different approach to promoting its artists.”
Triari Senawirawan says: “Engaging people with artists and music has always been part of my professional career. I look forward to working at Warner Music, which has a refreshing and different approach to promoting its artists.
“It is well known that in a market dominated by streaming and single tracks, we have to double the stories of our artists in order to reduce the noise and really get in touch with the fans.
“I really like this strategic approach and I hope that I can bring my experience to our incredible list of artists.”
“Ari is a brilliant marketing specialist and brand strategist with a passion for music.”
Simon Robson added, “The future of the Indonesian music recording market is very exciting as it is poised for exponential growth if subscription really takes off.
“It is crucial that we have a very strong team in order to maximize the considerable potential of the market for our national and international artists.
“Ari is a brilliant marketing specialist and brand strategist with a passion for music.
“Given his background, I am confident that he will be instrumental in building our domestic roster, raising the profile of our artists, and growing their fan base in Indonesia and overseas to help them sustain long-term careers.”
Robson added, “I would like to thank Toto Widjojo for his service over the past seven years. He has laid a strong foundation for our business to grow and we wish him the best of luck in his next ventures. “Music business worldwide