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Facebook and Instagram are not the new kids in the social media world – but they are two of the most popular and effective platforms for real estate agents and brokers to build their brand, promote their listings, and generate leads.
Did you know there are several hidden features that agents don’t know about? Here are some of my favorite little known gems.
1. Don’t be a secret agent!
Did you know that you can choose which areas of your profile on Facebook are open to the public? While many of you likely have a personal Facebook profile and business page – if you are “Googled” – your personal profile on Facebook will often appear at the top of search results.
The challenge is that if you have your entire profile’s privacy settings set to friends only, it can be difficult for the general public to contact.
Go to your personal Facebook profile and in the “Info” section you have the option of changing the data protection settings and changing the “Work and contact” area to “public”.
2. Create private Facebook lists to organize your customers and prospects
This tip is an oldie but a goodie, but I’m still shocked at how many people don’t know you can. It’s one of my favorite features on Facebook. You can create any number of private lists (for your eyes only, your friends will not be notified when they are added to a list).
You can create lists like customers, leads, agents, neighbors, first-time buyers, and so on. This option is only available in your personal Facebook profile and in the desktop version of Facebook.
I love this option because Facebook can be so loud. Once you’ve created lists, instead of looking at your noisy news feed, you can do so Go straight to a specific list connect with people!
3. Review your Facebook insights on the Facebook groups you manage
Do you manage a Facebook group for your community, neighborhood, or office? Did you know you can review your insights and engagement to see who are the most active members of your group?
This tool allows you to shoutout these people monthly or at your convenience.
You can also pin multiple announcements, schedule content, and format posts within groups – all ideal for group administrators. By the way, if done right, Facebook groups can have a massive impact on your bottom line.
Inman ambassador and broker Lee Arnold has achieved a 25 percent market share in his market area, in large part due to the group he has managed and cultivated.
4. Automatic subtitles for Facebook Live
Did you know when to go live on your page or in a group on Facebook – you can have Facebook automatically label your live broadcast while you speak? It’s a fantastic tool, especially because so many people never turn on the audio with video content.
Here is a link from Facebook with details on how to set this up for your next show.
5. Download your Facebook Live reruns
If you’ve created great content using Facebook Live, make sure to download it. Save it to Google Drive or Dropbox so you have the original file. You can also upload it to your YouTube channel, record the audio and turn it into a podcast, or edit a short clip to share on Instagram.
Social media is rented – save the content you create. To do this, go back to Facebook Live on your computer, click the video, and you’ll see different options: edit video, edit post, and download video.
By the way, did you know that Facebook Live is still one of the best pieces of content that generates more engagement than almost any other type of content? Here are some ideas on how you can get more people to see your Facebook Live.
1. Create Instagram highlights to extend the life of your Instagram stories
You may have been on someone else’s Instagram account and saw “buttons” or circles under their bio on their page. These are known as highlights and come from Instagram stories.
Your IG stories disappear within 24 hours. After you’ve published a story, you can come back to that story and add a highlight to it. Highlights help show who you are, what field you are in, who you are outside of business, etc.
What a lot of people don’t realize is that you can go into your archive on Instagram and add older stories to your highlights. Even if they have “expired”, you can still add them to your highlights.
2. Create Instagram guides to showcase your expertise
Here is one of my favorite little-known features. You can go into Instagram, click the + sign and create an Instagram guide. A guide is a collection of posts from your IG feed or those of others. You can create a guide that introduces properties for sale, your community, testimonials, property tips, and more.
It’s a great way to bring older IG posts together into a curated collection. You can then share this guide from IG to your email database, IG Story, or other location.
3. Robust search function
If you’re on Instagram on your mobile device and tap the magnifying glass, you can search directly. You can now search for locations, hashtags, and keywords. To find potential local customers, search in areas that your potential customers may be gathering and connect with them on Instagram.
Find local businesses that you love and follow them and tag them in your content. Make sure to tag them on your posts if you do.
4th Activate your notifications for your A + connections
Instagram doesn’t quite have lists like Facebook, but you can turn on your notifications for your A-plus customers who are active on Instagram or in local accounts where you don’t want to miss their posts.
Go to their pages and tap Enable Notifications to receive a push notification when they publish a new post on Instagram. It’s an easy way to stay on purpose and on purpose!
5. Look at what worked before
Do you have any ideas for content? What has worked in the past? Review your Instagram Insights and browse your past content. Which posts had the greatest reach? Shares? Stores? Remarks? You can look back two years!
If a post performed well a year ago, or even six months ago, you can repost it but refresh the caption. It’s an easy way to reuse content. This is available in Instagram business accounts.
Would you like more Facebook and Instagram tips and content ideas? Check out the video below.
Which hidden features do you love on Facebook or Instagram? Please share in the comments below.
Katie Lance is the author of #GetSocialSmart and founder and CEO of Katie Lance advice, a social media strategy firm and founder of the #GetSocialSmart Academy. She has been recognized by Inman News as one of the 100 Most Influential People in Real Estate and is a keynote speaker at many industry events. Katie is also the author of the bestselling book, #GetSocialSmart