Warner Music Asia started a pan-Asian dance label called Whet Records.
The label will work with emerging talent as well as established DJs and producers.
Whet Records’ China division is headed by Zoe Yang, who has participated in the largest EDM events in the region, including Ultra Music China and EDC China.
Yang reports to Jonathan Serbin, CEO of Warner Music Greater China, who has 20 years of experience in the dance music business.
He was previously CEO of Mixmag Asia and has produced a number of electronic albums featuring major Asian and Western artists.
The label’s first signature is producer and DJ Lizzy Wang, who became the first Chinese female DJ to appear on Ultra, performing at festivals and events such as EDC, Jungle Festival and the Singapore F1 Grand Prix.
Wang has written and recorded a number of tracks that have appeared on the Chinese charts.
She has also released a collaboration with trance DJ Ferry Corsten as well as remixes of tracks by HenriPFR and Valentino Khan.
Their first single on Whet Records is Flexy, on which Julie Bergan of Warner Music Norway can be heard on vocals.
“The region needed a special pan-Asian dance label and Whet is the ideal platform.”
Lizzy Wang said, “I am very excited to be joining the Whet Records and Warner Music team.
“The region needed a special pan-Asian dance label, and Whet is the ideal platform. I look forward to working with the team and sharing my music with the fans. “
“We are proud to announce that Lizzy Wang has signed with Whet Records.”
Jonathan Serbin added, “We are proud to announce the signing of Lizzy Wang with Whet Records.
“We believe that her energy and enthusiasm on stage, as well as his abilities as a producer, make her a great addition to our new label.
“She has already proven herself to be a leading actress in China and Whet Records will help Lizzy expand her following to the rest of Asia and beyond.
“Whet will combine the power of the network and the expertise of Warner Music with the DNA of a true electronic music label.”
Simon Robson, Warner Music Group
Simon Robson, President of International Recorded Music, said, “Whet will combine the power of the network and expertise of Warner Music with the DNA of a true electronic music label.
“Jonathan worked quickly to get this off the ground and we’re excited to show the world the talent that is brewing across Asia.”
Warner Music Group’s hip-hop media platform HipHopDX recently launched HipHopDX Asia.
In October 2020, Warner Music Asia partnered with venture capital and investment management company SOSV to drive technology innovation in the music sector.Music business worldwide