Home Topics Business Sherri Sosa joins Live Nation to oversee the portfolio of over 100...

Sherri Sosa joins Live Nation to oversee the portfolio of over 100 venues across the United States

Live Nation has hired Sherri Sosa as president of the Venue Nation events division.

In this role, Sosa will oversee all operations, business development and marketing for the company’s portfolio of 100+ venues in the United States, including amphitheaters, ballrooms, theaters and clubs across the country.

Sosa’s appointment follows yesterday’s news that Live Nation Entertainment and livestream platform Veeps are adding live streaming technology to over 60 concert venues in the United States.

Sosa will work closely with Bob Roux, President of Live Nation Concerts, and Tom See, Chief Operating Officer of Venue Nation, to oversee the operation, growth and development of the venue management business and key artist and partner relationships.

Venue Nation’s portfolio includes over 200 owned and operated venues worldwide.

Sosa has over 25 years of entertainment, hospitality and event management experience. For the past 18 years, Sosa worked for Caesars Entertainment Corporation.

In her previous roles, she has overseen the growth of iconic brands such as Flamingo, Paris, Planet Hollywood Resort and Casino, Harrah’s New Orleans and more, as well as maintaining a new brand identity at the Linq in Las Vegas.

“Their experience of bringing brand experiences to life and their passion for the guest experience are sure to enliven our venues as we bring live music back into our lives.”

Bob Roux, Live Nation

“We are excited to add Sherri to our team and to lead our world-class portfolio of events in the United States,” said Bob Roux, President of Live Nation Concerts.

“Venues are at the heart of the industry, where artists and fans come together to unforgettable live music, and we can’t wait for Sherri to help take Venue Nation to the next level.

“Their experience of bringing brand experiences to life and their passion for the guest experience are sure to enliven our venues as we bring live music back into our lives.”

“It is an incredible honor to lead Venue Nation’s robust event portfolio in the United States at this critical time.”

Sherri Sosa

Sherri Sosa added, “It is an incredible honor to lead Venue Nation’s robust event portfolio in the United States at this critical time.

“Venues are the focus of the live music experience. I look forward to growing the business with Live Nation’s world-class venue management team, combining my years of entertainment and hospitality with my passion for live events. “Music business worldwide

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