© Reuters. FILE PHOTO: Automakers display their merchandise in the North American International Auto Show exhibit space in Detroit
SEOUL (Reuters) – Hyundai Motor Group announced on Friday that it had created a new mobility division to bring more service models to market, and after serving with global tech giants like Apple Inc (NASDAQ 🙂 and Microsoft (NASDAQ 🙂 an outsider to the boss. ).
Song Chang-hyeon will lead the newly formed Transportation-as-a-Service (TaaS) division, which will oversee the mobility business for Hyundai Motor Co and Kia Corp, the parent company said in a statement.
In addition to engineering at Apple and Microsoft, Song was chief technology officer at South Korea’s dominant web portal, Naver, and founded an autonomous transportation services startup, 42dot, that Hyundai Motor and Kia had as early investors, according to the website.
With the new division, Hyundai Motor and Kia plan to strengthen alliances and cooperation with mobility companies around the world, as the South Korean automaker group has committed itself to “breaking the paradigm of the traditional automotive industry” and moving from one manufacturer to broader mobility to develop service providers.
Hyundai Motor Group plans to streamline existing mobility services, introduce new services based on user data and explore business opportunities, the statement said.
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