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Brand Building: How to Convert Real Estate Insights into Influence

“Do not adapt to the energy in the room, influence the energy in the room” – Anonymous

One of my favorite quotes! So what’s driving influence – the ability to influence people or even an industry and stay in business? Expertise. Focus. Way of thinking.

There is no manual for a successful real estate career. Ninety percent of those who start won’t be here in five years. Despite the testing, licenses, broker support, technology, and training, it’s the experience of working in real estate and dedicating yourself to your business that drives success, isn’t it?

Nobody trains you for every scenario in your career. It is based on what you have learned, one success at a time, that creates a thriving business book and deep insights.

Industry insight is the deep wisdom gained on your career journey.

It Influences Every decision you make on behalf of a customer and your brand. It is also learned from the common wisdom (and even failure) of others and used once Action, it is what distinguishes the great real estate careers from the mediocre ones.

At the Inman Connect Now, we collect the best insight from experts across the country to take action today.

How do you turn insight into influence?

Here are some tips:

1. Listen

By listening to and understanding your customers’ goals and needs, you can extrapolate information and expertise from your own experience or that of others to ensure they see the “big picture” of data, down to the small details of the purchase or sale.

What do you feel shortsighted about? Present the best offers? Pricing policy? Build a team? Use of new technologies?

Tip: If you feel you need more answers to questions about real estate than you can get from colleagues, training, or brokers, attending industry webinars and events can fill in the gaps – and give you ideas for how to do it.

2. Realize the value of your expertise

Knowing your worth is not just about closing deals, it’s also about hearts conquered by amazing service and success have the confidence to deal with whatever comes your way.

That is influence. No adjustment.

Tip: While technology can automate more and more transactions, only people and our relationships with one another can capture the care, problem-solving, timing, and negotiation that will give you a head start among the many agents available to prospects.

3. Always learn

Real estate cycles come and go, shift and swivel, rise and fall. Working with seasoned peers from across the country who have built cycle after cycle of success will help you discover and learn the best tactics for each market.

Tip: With access to other agents and brokers with great experience, you will learn by means of examples. Real estate “war stories” from across the country sharpen your tools and insights. You know what happens when you have a community of professionals in one room, right?

4. Work on your company, not just on it

Thinking like a CEO is the name of the game. In addition to the operational area, there is a delegation for research and development (research and development), income statement (profits and losses), marketing, prospecting, building to scale, managing your life and structuring your day. This is not a skill learned in school.

Tip: Sharpen this toolbox at Inman Connect Now, work on your company for a day, not on it, and you will benefit from access to deep insights every month!

5. Stay connected

Your plan for gaining industry knowledge and knowledge needs to be consistent. How and when is up to you, but enclosed Inman Connect Now and Inman ConnectOur goal is to keep you connected so you can make the most of your time with the best, smartest properties.

I think our real estate community is a great one to stay connected with just for that reason. I hope you come to Inman Connect Now on April 20th, our go-ahead for the digital event spring market! Gain and share valuable insights and put them into action.

Choose your plan to stay connected with the industry: go monthly or pool your events for the best investment of all. What are the findings of this month?

  • Kill it in a seller’s market
  • Market trends in 2021
  • An insider’s guide to the clubhouse
  • Boots on the ground: tactics for working with low inventory
  • Self-care is not selfish, but strategic
  • And more

Start the day with me on the LIVE Morning Show! See you there!

Email Laura Monroe


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