Virgin Music has entered into a strategic partnership with a new record label created by former President of Warner Music Iberia, José Carlos “Charlie” Sanchez.
The contract with Sanchez ‘new record company Metales Preciosos is the first signing with the new Virgin Music Label & Artist Services in Spain.
Sanchez resigned from Warner Music Iberia last June after spending 13 years in the role and was replaced by Guillermo Gonzalez.
Universal Music Group launched Virgin Music Label & Artist Services last month as a new global division for independent artists and labels that, according to UMG, is “inspired and influenced by the spirit and ethos of the legendary Virgin Records label”.
The Virgin Services division was also launched in Mexico and Spain, as well as in Los Angeles and Miami in Latin America in the USA.
UMG claims that “Virgin Music Label & Artist Services Latin America will be the world’s first fully integrated Latin American music label service division.”
“I have known Charlie personally for many years and have always had the greatest respect for him, both as a competitor and as a person.”
Jesús Lopez, UMG
Jesús Lopez, Chairman of Universal Music LATAM & Iberian Penninsula at Universal Music Group International, said, “From the late 1980s, DRO set the trend and led the way in its modern and progressive way of experiencing Spanish and Latin American music.
“Warner then continued this spirit of innovation under Charlie’s leadership. Now this new relaunch of Virgin Music in Spain, the legendary record company founded by Sir Richard Branson and Charlie’s newly founded company
Metales Preciosos Música & Discos is a new and exciting challenge for all of us: for the Universal Music Spain team under the direction of Narcis Rebollo and for Virgin Latam & Iberian Peninsula under the direction of Victor Gonzalez.
He added, “I have known Charlie personally for many years and have always had the greatest respect for him, both as a steadfast competitor and as a person.
“We are very happy that he has decided to team up with us and welcome him.”
“I am very pleased to have the opportunity to return to my entrepreneurial roots with the introduction of Metales Preciosos Música & Discos.”
Charlie Sanchez added, “I am delighted to have the opportunity to return to my entrepreneurial roots with the launch of Metales Preciosos Música & Discos and I am delighted to work with Universal / Virgin and their team of professionals.
“A team with whom I have always had a very good personal relationship and which I respect and admire. It is an honor and an inspiration for me to be part of Virgin’s relaunch.
“When we founded DRO in the early 1980s, Virgin was the best example of an independent company to follow, with its expertise in discovering and developing new musical talent, and its ability to innovate and innovate the music business to transform.
“I hope this new alliance gives us the opportunity to continue to discover new great talent and create more hits for music in our language.”Music business worldwide