Home Topics Business Apple, along with Alphabet and Andreessen Horowitz, are leading a $ 50...

Apple, along with Alphabet and Andreessen Horowitz, are leading a $ 50 million investment in Steve Stoutes UnitedMasters

Independent artist distribution platform UnitedMasters has secured a Series B investment of $ 50 million.

The round is being led by Apple with additional funding from two existing supporters: Google Parent Alphabet and Andreessen Horowitz.

Today’s news marks another major financial milestone for New York-based UnitedMasters after the company completed a $ 70 million funding round in 2017 led by Google / Alphabet.

UnitedMasters says the investment will fuel its “mission to empower artists with full ownership of their work while expanding their economic opportunities and introducing them to millions of new fans.”

The move also marks another step by Apple into the independent artist space after acquiring high-profile artist services, A&R, and distribution company Platoon in 2018.

According to UnitedMasters, Apple’s investment is starting a strategic partnership with the tech giant that will “create dramatic new opportunities for UnitedMasters artists.”

Steve Stoute, founder and CEO of UnitedMasters, announced the investment round, saying, “Power in the music industry has shifted back into the hands of the artist.

“We’re taking this power and using it to put the industry’s intellectual property back into the hands of its rightful owners.”

“Power in the music industry has shifted back into the hands of the artist. We are taking that power and using it to put the industry’s intellectual property back into the hands of its rightful owners. “

Steve Stoute, UnitedMasters

Stoute added, “We built UnitedMasters as a record label in your pocket, removing the barrier entries for any independent artist who wants to get and keep full equity in their work, connect directly with their fans and make way more money than that old model through new sources of income such as advertising.

“Technology has undoubtedly changed music for consumers. Now is the time for technology to change the way artists work. “

“Steve Stoute and UnitedMasters are giving developers more opportunities to advance their careers and bring their music to the world.”

Eddy Cue, Apple

Apple’s Eddy Cue said, “Steve Stoute and UnitedMasters are giving developers more opportunities to advance their careers and bring their music to the world.

“The contributions of independent artists are vital to the continued growth and success of the music industry, and UnitedMasters, like Apple, is committed to empowering creators.”

“We’re excited to work with Steve and his team to create a better, bigger, and far more profitable world for musicians.”

Ben Horowitz, Andreessen Horowitz

Ben Horowitz, co-founder and general partner of Andreessen Horowitz, added: “UnitedMasters has fundamentally changed the way artists create, retain ownership of their work and connect with their fans.

“We’re excited to work with Steve and his team to create a better, bigger, and far more profitable world for musicians.”

UnitedMasters was founded in 2017 by Steve Stoute and provides music distribution services as well as analytics and royalty tools. It has enabled partnerships between indie artists and brands like NBA, ESPN, TikTok, Twitch, and others.

According to UnitedMasters, the company currently has 1 million “artist partners” on its platform and has worked with NLE Choppa, Lil Tecca, Tobe Nwigwe, Lil XXEL and many others.

UnitedMasters introduced Select, a new subscription level last July, which allows acts to withhold 100% of their license fees for digital services.

In August 2020, TikTok signed a contract with UnitedMasters for a full integration of both services directly via the TikTok app.Music business worldwide

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest articles

COVID-19 surprised us all. Will your organization be ready for the next chaos?

by Mark Goulston, MD, and Diana Hendel, PharmD, of "Trauma to Triumph: A Roadmap for Leading...

Eagle Rock veteran Simon Hosken joins the livestream company PUSH LIVE as chief financial and operating officer

Live entertainment technology company PUSH LIVE has hired Simon Hosken as Chief Financial and Operating Officer.Previously, Hosken was the COO and CFO of Eagle...

INTERNATIONAL Shipping via Paypal EXPLAINED | Small Businesses, Entrepreneur Life, Depop Seller Tips

International shipping via Paypal EXPLAINED | Small Businesses, Entrepreneur Life, Depop Seller Tips + Easy to follow! Hope yall enjoyed the video. Please ...