Consistency in social media marketing is a major challenge for busy agents. Zentap can help those who are not good at looking who they are.
Do you have any suggestions for products for our real estate technology expert to review? Email to Craig Rowe.
Zentap is a solution for creating and managing social media content for real estate agents.
Ideal for: All agents who need assistance with social media marketing, new agents
Top selling points::
- Wide range of content types
- Localized data graphics
- Collection of graphics and animated slide shows
- Website integration of social content
The service is heavily aimed at those who want to get a grip on their marketing, which is good. However, extensive personalization can compromise the intent of the product. I also think there is a lack of detailed, in-depth metrics.
What you should know
You will find it very difficult to find any form of real estate-focused social media content that Zentap doesn’t offer. Here is a shortlist:
- Facebook banner videos
- Branded commercials
- Comparative market analysis
- List flyers
- Listing Videos (Animated Graphic Slideshows)
- Open House Flyer
- Testimonial graphics
- Videos on market statistics since the beginning of the year
The ideal candidate for Zentap is likely the agent who has been successful but needs to build a consistent and stronger presence on social media.
The company is starting an overhaul of their Facebook business page. This is an excellent value in itself. With all the latest tools and strategies, Zentap gives you the best possible canvas on which to share any content that will later be created on your behalf.
The content is sharp and always ready to use, branded and catchy. This is not an intense, strategic agency-level user experience. It’s not Hootsuite or Sprout – because the single agent doesn’t need such platforms.
Their properties can be linked to an MLS ID or manually entered with up to five photos and their basic details. When it’s time to promote it, select it from “My Entries,” then select your post format. A number of templates are available and the company is constantly updating them.
Data for CMA or report graphics use numbers from your local map.
All of your images and graphics are located in the “My Content” folder and can be reused as you wish. The My Markets feature allows users to identify five custom submarkets that they want to focus on.
Zentap also offers an email marketing tool that can be used to distribute any number of market reports and list promotions.
The software offers a lightweight CRM for collecting and exporting leads. However, you’d better work with Zentap to get your CRM’s API for sending new contacts directly to the database and maintenance programs.
Remember that Zentap also plays a huge role in agent branding. Many of his offers are designed to provide social proof of your presence and performance.
Zentap also creates websites and can run Facebook advertising campaigns for you. I see these services as secondary add-ons that they can use to connect the marketing circle.
Like any intelligent marketing solution, Zentap includes dashboards to measure performance. For example, Facebook insights are broken down daily, sharing insights that include page views, video views, and total reach.
The company can also measure the time and money saved by the volume of content created in your account, which is compared to the average hourly cost of media and graphic designers.
The real value here lies in the ease with which social media content is published. They made it super easy to make any socially averse agent look like a champion.
Social media can be simple, but to be effective it needs to be consistent in terms of timing, appearance, and tone. That’s why Zentap caught my attention. It’s the kind of niche solution with targeted technology that can meet a critical business marketing need.
Do you have a technology product you’d like to discuss? Email to Craig Rowe
Craig C. Rowe started commercial real estate at the start of the dotcom boom, helping a number of commercial real estate companies build their online presence and analyze internal software decisions. He now assists agents with technology decisions and marketing by reviewing software and technology for Inman.