The platform, called Local Showings, will be integrated with brokerage and MLS technology. The company also sees great interest in the platform.
Just over a month after Zillow announced it would take over the popular show management platform ShowingTime, real estate technology company Delta Media Group is poised to launch a competing product called Local Showings.
Local Showings will be “a fully featured independent property showing software and service,” according to a company statement. The platform will have versions for both the web and mobile devices, including apps for the Apple and Android ecosystems, and should be generally available in the first week of April.
Speaking over the phone, Michael Minard, owner and CEO of Delta, said that “the core functionality of the platform is already 99 percent in place” and final testing is in progress. After that, the company only has to download the apps from the respective app stores. The approval process doesn’t have a set duration, but Minard said everything should be done in the coming weeks.
If all goes well for Delta, local showings could be in the hands of thousands of agents. Minard said his company had held discussions with numerous brokers, multiple listing services (MLS) and property managers over the past few weeks and that the response had been overwhelming.
“At this point we are in intense discussions that represent half of the industry,” he said.
That answer is likely due, at least in part, to the controversy that erupted after Zillow’s announcement of ShowingTime. Before the announcement, ShowingTime was widespread and relatively popular with agents. However, the acquisition news sparked a widespread debate about what might happen to the agents ‘data and whether or not Zillow interfered with the industry members’ business.
Ohio-based Delta has been around since the 1990s and was previously known as the maker of the DeltaNET 6 customer relationship management (CRM) platform. The company previously invested tens of millions of dollars in building its technology. This previous investment allowed him to spin quickly and adapt his technology to create a presentation platform as interest in such tools increased this year.
Minard announced to Inman that the new platform will be available to both brokers and MLS. It was developed to integrate with the existing technology of real estate companies and can be used either as a standalone product or as a function in Deltas CRM.
The Delta statement also stated that Local Ads allow agents to schedule viewing of all listings in their MLS, provide a calendar view of available times, and include notification, contact, and driving tours features. Among other things, it offers the ability to create seller reports, highlight feedback, and facilitate communication with other agents.
The platform will also provide call center support as well as the ability to integrate the technology with existing call centers that brokers may already be using. Delta is already planning a “Phase II” in which the call center support will be expanded and further technical functions will be added. Minard said future versions of Local Showings will include lockbox integration, among other things.
The company also emphasized in its statement that it is independently owned and operated. Delta has even gone so far as to include a guarantee in its contracts with brokers and MLS that it will not sell out or purchase.
The promise not to sell is in response to what happened to ShowingTime. Minard explained the idea is to reassure Delta customers that they won’t have another ShowingTime situation in the future.
“They want to be sure they won’t be stuck in the exact same position in five years,” he said.
The Delta statement also notes that the company has not taken any money from Wall Street or Silicon Valley investors.
Local show prices start at $ 2 per user per month with a minimum of $ 99 per month. However, prices change as a client’s scale increases, and Minard said the final cost “doesn’t change the budget for any of the MLSs he’s spoken to.”
In the statement, Minard added that ultimately the platform should “provide a smooth experience,” adding that “it just works.”
“We already have the MLS board agreements,” he continued. “We update the data for most of our MLS in five minutes or less. We understand the importance of a clean data experience for agents and their customers. Most of the other alternatives shown are just starting out as we’ve built relationships over decades. “
Email Jim Dalrymple II