Temi Adeniji has been appointed Managing Director of Warner Music South Africa and SVP, Strategy, Subsahara Africa.
Adeniji will take over this position in September, reporting to Alfonso Perez-Soto, EPP, Eastern Europe, the Middle East, India and Africa.
In addition, she will work closely with Simon Robson, President of International Recorded Music, as SVP for special projects on a number of international projects.
The move comes as Warner Music continues to expand in Africa, building on Adeniji’s collaboration with Perez-Soto to expand the company’s presence in the region through key contracts with regional labels, distributors and DSPs.
This included landmark licensing agreements with African digital music services Audiomack and Boomplay, a partnership with Chocolate City, one of the leading independent record labels in Nigeria, and an investment in digital distribution, music rights management and artist development company Africori.
Adeniji will succeed Tracy Fraser as Managing Director of Warner Music South Africa.
Fraser has run the subsidiary since its inception in 2013, building a successful and diverse list of local artists to help grow the company’s market share, sales, and profits.
She will be working with Adeniji over the next few months to support her transition.
Adeniji joined Warner Music in 2016 as Director International Strategy & Operations and was promoted to VP in 2019 and SVP last year.
“Africa is on the brink of a significant growth story and I am pleased to play an important role in steering our company’s strategy and operations in the region.”
Temi Adeniji, Warner Music
Temi Adeniji said, “The world is awakening to the rich and varied talent present in myriad thriving musical scenes across the continent.
“As this increasingly connected digital world continues to remove barriers to music discovery, there is no doubt that we will see even more global superstars from Africa in the years to come.
“Africa is on the brink of an important growth story and I am pleased to play an important role in steering our company’s strategy and operations in this region.
“I’ve worked closely with our South African team over the past few years. The opportunity to steer the next leg of their journey is an honor and a privilege.”
“It is fantastic that Temi accepted this challenge. Africa is central to the company in the years to come, and there is no one more qualified and better able to lead our next chapter. “
Alfonso Perez-Soto added: “It is fantastic that Temi has accepted this challenge. Africa is central to the company in the years to come, and there is no one more qualified and better able to lead our next chapter.
“We’ve only just scratched the surface when it comes to realizing the potential in Africa.
“In the years to come, cities like Dakar, Johannesburg, Lagos and Nairobi will become increasingly influential centers of the global music industry, and we want Warner to be at the forefront of this cultural transition.”
“I would like to thank Tracy for all of her efforts over the past eight years. She was instrumental in building our business in South Africa and adding to our roster and team. We will miss her and wish her all the best for her next adventure. “
Tracy Fraser sums up: “I would like to welcome Temi to South Africa and Johannesburg. I know she’ll do a great job for all of our artists. It has been a great privilege to lead our team over the past decade and I would like to thank everyone who has supported me on this journey. “
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