Sony Music Entertainment has launched a new Southeast Asian-focused record label called OFFMUTE.
OFFMUTE is described as a “national label focused on nurturing new and emerging Southeast Asian talent,” drawing on the combined experience of the entire Southeast Asian team at Sony Music.
OFFMUTE has also announced three new signings.
These include: Clara Benin, who has collected more than 25 million streams on Spotify and YouTube and won multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song I Rose up Slowly.
Mezzaluna is a singer-songwriter based in Indonesia who will release her debut single this year, which will boost OFFMUTE across the region.
After all, Liesl-Mae is an aspiring recording artist based in Malaysia.
“OFFMUTE is a globally unique label that uses the versatile attraction and diversity of Southeast Asia and offers artists the resources and know-how to be successful in a diverse region.”
Shridhar Subramaniam, Sony Music Entertainment
“OFFMUTE is a globally unique label in this part of the world that harnesses the eclectic appeal and rich diversity of Southeast Asia and provides artists with the resources and expertise to be successful in a diverse region,” said Shridhar Subramaniam, President , Strategy and Market Development, Asia and Middle East, Sony Music Entertainment.
“This offer is convincing a new generation of artists in the region and we look forward to helping these artists realize their potential in the years to come.”
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