The last artist to have a working relationship with Platoon and then sign together with Interscope and Darkroom Records was … ah, you know who it was.
Platoon was the distributor for Billie Eilish before the multi-Grammy Award-winning artist signed deals with Interscope at UMG and Justin Lubliner at Darkroom.
Today (March 17th) we learn that another hot-headed young artist is embarking on a similar path.
British singer / songwriter Holly Humberstone is a longtime platoon artist who released her debut EP Falling Asleep at the Wheel through the Apple company last year. (These days, Platoon is much more than a distributor specializing in artist A&R development, content creation, and more.)
Now Humberstone, who recently signed a worldwide publishing agreement with the Universal Music Publishing Group, has made the leap to major label Land and signed a new agreement for future records with Interscope and Darkroom in the US and Universal’s Polydor in the UK.
Humberstone is directed by Josh Sanger of Closer Artists based in London.
Tom March, Co-President of Polydor, said, “From the first moment I heard it, I fell in love with Holly’s music and the incredible world it creates for it. She is a creative tour de force and we are very excited to work with her and her brilliant team. “
Ben Mortimer, Co-President of Polydor added, “Holly is a one-off artist. She has already made great strides to build a long career for herself and we at Polydor feel very fortunate to be able to help her along this path now. “
Justin Lubliner, CEO of Darkroom, said, “Holly is an amazing artist with such a unique talent. We are very excited to work with her and her great manager Josh Sanger to bring her creative vision to life. We love their music and can’t wait to get started! “
John Janick, Chairman and CEO of Interscope Geffen A&M, said, “Holly has a unique voice and aesthetic that is why she is already building a passionate following around the world. We are very happy to welcome you to the IGA family. “
Falling asleep at the wheel has already attracted more than 50 million streams.
Humberstone was recently named runner-up on the BBC Sound Of… 2021 list.
She was also featured in Amazon Music UK Ones To Watch 2021 and VEVO DSCVR’s Artists To Watch 2021.Music business worldwide