Home Topics Real Estate Matterport and somber relationship with immersive virtual staging

Matterport and somber relationship with immersive virtual staging

Matterport’s relationship with Rooomy has evolved into virtually staged houses and in-app furniture purchases.

Spatial data and real estate visualization company, Matterport and Rooomy have expanded their relationship with providing virtual staged homes, according to a press release.

“Potential buyers and tenants can display staged properties and better understand and visualize the potential for rooms 100% virtually and at any time from any device,” says the press release.

The two companies started their cooperation in 2017.

The aim of the partnership is to offer consumers the most comprehensive and realistic journey possible before they see it in person. As is typical with properties staged by Rooomy, consumers can also use it to buy the furniture “placed” in the house.

A Redfin study from 2019 found that “vacant houses” sell for 11,306 fewer and are on the market for six days more than comparable inhabited houses.

Virtual deployment requires significantly less investment for both agents and salespeople. It is common for listing agents to work with interior designers, retailers, and professional dealerships, paying for and stocking furniture and housewares for use in customer homes.

Virtual staging as well as digital demonstrations have increased significantly in recent quarters, due to the apparent impact of a pandemic that in some markets legally prohibited in-person demonstrations at home and resulted in decreased personal interaction.

“Virtual staging is one of the most important services our customers request all the time,” said Jay Remley, Matterport’s chief revenue officer. “Our partnership with rooomy offers real estate professionals, home buyers or tenants, and retailers completely new ways to advertise, select and furnish the homes they want to live in.”

Several providers have emerged to offer buyers opportunities to imagine interiors and to let listing agents better represent the highlights of a house.

Virtual staging services can be ordered by sharing a completed Matterport tour with Rooomy using the standard app and the proofing process. Final tours can be shared on multiple marketing channels.

Do you have a technology product you’d like to discuss? Email to Craig Rowe

Craig C. Rowe started commercial real estate at the start of the dotcom boom, helping a number of commercial real estate companies build their online presence and analyze internal software decisions. He now assists agents with technology decisions and marketing by reviewing software and technology for Inman.


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