The introduction of a new suite of products continues Mainframe’s ongoing efforts to improve the real estate experience by making more use of technology.
Mainframe Real Estate, a technology-driven broker based in Orlando, Florida, announced a number of new technology tools on Thursday, including websites for its agents and a proprietary e-signature platform.
There are several parts to the company’s announcement, but the realization is that Mainframe continues to proactively position itself as one of the few indie brokers to put technology at the heart of their business.
The first part of the announcement is that the company has launched a new product called Marketing Center. In a statement, Mainframe described the product as the “central location” of its Automated Backend Software (ABE). The statement adds that the Marketing Center enables agents to “order billboards, list photos, print materials and instant digital graphics through a state-of-the-art feature called Click Marketing.”
In addition to the Marketing Center, the ABE now also contains new functions for editing and managing documents and other tools.
Sean Frank, Founder and CEO of Mainframe, told Inman in an email that the tool went online about a month ago.
In addition to the Marketing Center, Mainframe announced on Thursday that it was introducing a redesigned e-signature function, which it said is “more intuitive and faster than ever”.
Frank stated that Mainframe decided to develop its own e-signature product after “experiencing enormous limitations in trying to integrate with the major third party vendors.”
“These vendors like Docusign just didn’t let us create all of the functionality we wanted,” he continued.
Among other things, Mainframe decided to integrate it into its own platform, including the possibility of “creating a signature experience on our website instead of forwarding it to third parties” and “creating customer libraries, protecting documents for customers with a password and” a lot more, ”said Frank.
“Our software also automates tons of actions based on when documents were signed and automatically generates required documents for the agents based on the specifics of each transaction,” he added. “Having 100 percent control over our own technology has always served us better than dealing with the limitations of a third party.”
Thursday’s statement also included the revelation that “the mainframe real estate website will be transformed into an agent-branded website for every agent in the company.”
“This allows agents to take advantage of the feature-rich functions of the company’s website, but it appears as a separate website for customers and industry professionals,” the statement said.
Frank said that both the agent websites and e-signature platform are currently in beta and will be generally available to the company’s agents in three months.
Frank first started Mainframe in 2012 with the idea of adding more technology to a real estate agent. The company has focused on hiring high volume agents and today has an extensive suite of technology services that can be used by more than 50 agents.
Email Jim Dalrymple II