Downtown FUGA has appointed Alison Lamb and Liz Northeast to their London office.
Liz Northeast joins the newly created position of Client Relations Director EMEA.
Alison Lamb joins as Digital Accounts / Marketing Strategy Manager.
Northeast’s appointment at FUGA follows an eight-year tenure as VP International at The Orchard and more recently as head of the UK artist and label development team at AWAL. The managing director is responsible for customer loyalty, development and market information.
Previously, Lamb was General Manager at Prolifica Management and was instrumental in developing marketing strategies for You Me at the Six and Two Door Cinema Club.
Lamb will work with FUGA’s UK customers and DSP partners on creative, dynamic marketing campaigns.
According to FUGA, Notheast and Lamb are joining the company after the success with the album Something To Feel Good About (The Vertex) by British artist Will Joseph Cook and a new partnership with Peter Doherty’s new label company Strap Originals.
Will Joseph Cook’s album Something To Feel Good About – for which FUGA commissioned an advertising campaign on TikTok – has registered over 1.2 million videos on the video-sharing platform and clocked a total of more than 60 million streams across all DSPs.
Doherty’s new label, signed by Charlie Dilks, Senior Director Business Development UK, at FUGA, will serve as a home for his own music and other artists.
Strap Originals’ first release will be Trampolene’s single Oh Lover on March 12th.
The label joins a FUGA list of UK customers including Domino, Ninja Tune and ie: music.
“The addition of Alison and Liz to our UK office staff adds to the FUGA service.”
Dorothée Imhoff, FUGA
Dorothée Imhoff, General Manager of FUGA UK / SVP EMEA, said: “The addition of Alison and Liz to our UK office staff add further value to the FUGA service.
“With these excellent additions to our team, I am very excited about our ability to deliver the best engagement, marketing and promotional services to our growing customer base.”
“The growing impact and profile of the London office provide our wide range of global and UK clients with a powerful and compelling partner to work with.”
Pieter van Rijn, Fugue
CEO Pieter van Rijn said: “By expanding our team in the UK, the growing impact and profile of the London office provides our wide range of global and UK clients with a powerful and compelling partner to market and distribute their publications with is traditionally one of the strongest music markets in the world. “
“Peter and I want to help artists who in the current climate have no opportunities, no business and, above all, no notoriety.”
Jai Stanley, Belt Originals
The label director Jai Stanley said: “Peter and I want to help artists who in the current climate have no opportunities, business and, above all, no reputation.
“To give hope in what feels like pretty dark days right now. Artists we work with need to match the profile in terms of spirit, words, and melody. “
“The fresh approach, the digital reach and the know-how of FUGA as well as some well-placed advertisements on the platform have made them a great partner for our experience and enthusiasm as well as for Will’s own creative ideas.”
Pat Carr, The Vertex
Pat Carr, co-founder of The Vertex and owner of music marketing consultancy Remote Control Agency, added, “FUGA’s fresh approach, digital reach and expertise, as well as some well-placed advertising on the platform, have made them a great partner for made our experience and enthusiasm and wills own creative ideas. “
Music business worldwide