Home Topics Business Looped virtual events platform raises $ 7.7 million from investors including Shawn...

Looped virtual events platform raises $ 7.7 million from investors including Shawn Gee and Gee Roberson

The virtual events platform Looped has completed its seed funding round, increasing its total investment to $ 7.7 million.

Looped’s funding is led by Will Ventures, which includes Rocketship VC, Alpaca VC, Forefront Venture Partner, HOF Capital, Toy Ventures, Intuition Capital, Predictive VC, Ketch Ventures and more than 90 strategic angel investors.

Looped was founded in 2019 and has since hosted more than 300,000 fans and 1,000 creators including Billie Eilish, Shawn Mendes, BTS, Kevin Durant, Aaron Rodgers, Russell Wilson, Lin-Manuel Miranda, Usher, Sam Smith, Charlie Puth and Khalid, Dua Lipa , Luke Bryan, Bad Bunny, Maluma, Diplo and others.

The Looped app offers participants access to real-time fan widgets such as merch, polling, games, a global chat and backstage functions for individual video chats directly with the creators.

According to Looped, a new technology was recently introduced for the Gotham Awards 2021 by creating co-viewing suites for attendees during the virtual event.

Looped has also just hired long-time music manager Faisel Durrani as co-CEO.

In this role, Durrani will oversee Looped’s strategic initiatives, new business opportunities, marketing strategies and talent relationships.

Durrani has held leadership positions including EPP for International Marketing at Island Def Jam and President of Marketing and SVP for Global Touring Live Nation.

Most recently he was GM & EVP of Def Jam Recordings.

Looped’s angel investors include Live Nation Urban & Maverick Management Partner President Shawn Gee, Blueprint Group co-CEOs, and Maverick Management Partners Gee Roberson & Cortez “Tez” Bryant, Grammy Award winning singer and songwriter Jill Scott, Grammy-winning musician and entrepreneur Ahmir “Questlove” Thompson, AJ McLean, member of the Backstreet Boys, and Grammy-winning MC for hip-hop group The Roots, Tariq “Black Thought” Trotter.

“We’re excited to have our new strategic partners share our vision for the future of live and interactive programming for the developer community.”

Faisel Durrani, looped

Faisel Durrani, Co-CEO of Looped, said: “We created Looped as a world class platform for developers to optimally produce, interact with and monetize their digital events and programs.

“We’re excited to have our new strategic partners share our vision for the future of live and interactive programming for the developer community.”

“In a crowded virtual venue market, Looped stands out from the crowd.”

Brian Reilly, Will Ventures

Brian Reilly, Managing Partner at Will Ventures added, “In a crowded virtual venue market, Looped really stands out from the crowd. Their focus on product innovation sets them apart and enables them to establish industry-leading talent, partners and traction.

“Your products will change the way developers interact with their fans by improving access and enabling authentic connections. We are excited to support Looped in its mission to bring the creators to their fans around the world. “

“This kind of interface between media and technology is the way of the future.”

Gil Goldschein

Gil Goldschein, former CEO of Bunim / Murray Productions, said, “I’ve always been driven by innovation. The underlying technology combined with the audience interactivity developed by the Looped team creates a truly impressive media platform.

“This kind of interface between media and technology is the way of the future.”

“Looped is an absolute game changer.”

AJ McLean

AJ McLean said: “Looped is an absolute game changer. It offers so many great opportunities for artists to connect with fans when they are not on the street and create new hybrid experiences while touring too.

“This platform will be an integral part of fan interaction for many years to come.”Music business worldwide

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