Top Producer offers a customer relationship manager as well as a number of other tools. The company was a subsidiary of Move Inc. before Constellation added it this week.
Constellation Real Estate Group (CREG), a Milwaukee-based technology company, announced Tuesday that it had acquired Top Producer, which, among other things, manufactures a customer relationship manager (CRM) for agents and brokers.
The deal covers all Top Producers products, including offerings related to lead generation, website hosting and market snapshots, and CRM software. Top Producer was originally founded in 1982 and was later acquired in 2000 by realtor.com’s parent company Move Inc.
In a statement Tuesday, Scott Smith, President and Managing Partner of CREG, described Top Producer as “an incredible addition to our portfolio of real estate software companies.”
“The market leader and top producer, as well as the 17 other brands in the Constellation Real Estate Group, cement our mainstay as the largest provider of technology solutions in the real estate industry,” added Smith. “We are excited to work with Top Producer’s employees and customers to improve and expand the products and customer base. It’s an exciting opportunity for everyone involved. “
The companies did not disclose any financial details of the deal. In the statement, David Doctorow, CEO of Move Inc. said of the Top Producer sale, “We believe the best opportunity for brokers and agents is to continue adding value to brokers and agents.”
CREG has a long track record of expanding its suite of products through the acquisition of other companies. In April 2019, Constellation acquired the mortgage technology provider Mortgage Builder. The purchase was Constellation’s 12th acquisition.
But it didn’t stop there. A few months later, the company bought data analytics and lead generation offices. And last year Constellation bought digital marketer Paradym.
According to a statement made Tuesday, more than 500,000 real estate professionals use the CREG software. The statement specifically describes Top Producer as an “industry leading” CRM that includes “integrations with 150+ lead sources, social media insights, integrated MLS data, transaction management and workflows” and various other tools.
Vicki Cunningham, general manager of the top producer, said in the statement that she and her company are “thrilled to have found a home with CREG”.
“We have a strong team that strives to keep innovating for our customers, advancing our industry and winning in this area. We look forward to taking this opportunity to serve our customers through our core products with Constellation’s support and commitment to long term customer focus. “
Email Jim Dalrymple II