The hospitality industry can be a challenge. With incredible highs, there are often insurmountable lows, and you need to continually evaluate your practices to ensure that your business remains profitable.
Aside from offering amazing specials and doing flyer drops, there are other inventive ways to increase your bottom line like the following.
Offer online orders.
You may have spent your entire professional life taking phone orders and welcoming walk-in customers. However, there are other ways to benefit from a steady stream of customers. By investing in Restaurant online ordering softwareyou can enable new and existing customers to order their favorite dishes with ease.
After adding all the dishes you want to your shopping cart, you can pay online and arrange home delivery. Alternatively, you can have meals ready and wait for them to be picked up.
Enhance your digital presence.
If you rely on walk-ins these days, it may not lead to the growth you are hoping for. The reality is that there is a lot of competition out there and an “open” sign may no longer be enough. Consider creating business accounts on social media platforms like Instagram and Facebook. Keep these pages active with specials, photos, and customer interactions. You might even want to encourage people to leave Google reviews so your restaurant can benefit from better search engine visibility.
Look at your competition.
While technology is an excellent way to encourage growth. It can be worthwhile to just start. When thinking about ways to increase your profits, look at your competition. Check out competitor websites and social media presence, and talk to people who have had dinner with them. While you don’t have to copy what they do, it doesn’t hurt to figure out their recipe for success and see if you can learn something from it.
Consider loyalty programs.
Loyalty programs are not a new phenomenon. For decades, you’ve received stamps every time you purchase select items in the hospitality industry only to eventually exchange them for a free item. However, technology has undoubtedly made it Loyalty programs much easier.
You can integrate them with POS systems that loyal customers can use to collect points digitally. You can then exchange these points for discounts. If you are trying to get new customers, such a system can prove desirable.
Focus on your team.
Out of the ordinary Customer service is an integral part of running a successful hospitality industry. Regardless of whether your company is new or long-standing, it can quickly make a name for itself for its service – be it negative or positive. As a business owner, you have the opportunity to lay the foundation for a positive customer experience. Make sure that every employee knows their job role and create a positive work environment.
Above all, value your employees. Having fun at work can have a positive impact on your paying customers. Happy and happy customers may be more likely to return to their business knows will offer an unforgettable dining experience.
Even in the ups and downs of the hospitality industry, there are plenty of ways to put your business in the best possible position to make a profit. Try any of the tips above to see if it affects your job.