Home Topics Business Former CEO of Shazam and LyricFind, Will Mills, joins UK music tech...

Former CEO of Shazam and LyricFind, Will Mills, joins UK music tech startup Audoo

London-based music technology company Audoo has hired Will Mills as chief commercial officer.

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Audoo, which recently closed a £ 5.2m Series A funding round, including investments by ABBA’s Björn Ulvaeus and Tileyard London, has developed technology to analyze and report royalties on public services.

The company claims that the real-time data analyzed using its patented audio matching technology allows Performing Right Organizations “the ability to deliver public performance royalties to their members with an accuracy never seen before in the music industry “.

Mills joins Audoo from LyricFind, where he led the global sales & business development team as Chief Revenue Officer, signed contracts with most of the world’s music streaming companies and other strategic data partnerships such as Billboard.

In his new role as Chief Commercial Officer, Mills will focus on securing partnerships with additional PROs around the world and expanding Audoo’s data and analytics offering to the broader music business.

Prior to LyricFind, which Mills joined in 2015, he was Shazam’s senior music manager for over a decade. He directed all business and relationships in the global music industry and co-invented the patented technology used in the popular consumer app.

Mills also reached out to Warner Music Group and co-founded Dynamic Music, which BMG acquired in 2020.

In 2019, Spice Girls music manager and creator Chris Herbert and music industry heavyweight Rick Riccobono joined Audoo’s advisory board.

The company also joined Abbey Road’s tech start-up incubator Abbey Road Red in 2019.

“After running teams at Shazam and LyricFind, Will really understands our business capabilities and the impact they will have on the entire industry.”

Ryan Edwards, Audoo

Commenting on Mills’ acceptance of the role, CEO and Founder Ryan Edwards said: “It is both an honor and a pleasure to have Will on board as Chief Commercial Officer.

“After running teams at Shazam and LyricFind, Will really understands our business capabilities and the impact they will have on the entire industry.

“Along with his passion for providing precise service to artists and writers, we are becoming the preferred partner for public performance dates.”

“The issues of accuracy and transparency of music data have never been more important and I look forward to leading Audoo’s relationships with the global music industry.”

Will Mills

Mills added, “I am delighted to be part of Audoo at this tremendous growth period for the company to revolutionize performance fees.

“The issues of accuracy and transparency of music data have never been more important and I look forward to leading Audoo’s relationships with the global music industry.”

Music business worldwide

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