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WATCH: Zillow and ShowingTime live on Connect Now

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The impetus for Zillow’s move to acquire ShowingTime is actually a lot easier than many in the industry suspect, Errol Samuelson, chief development officer at Zillow, announced Thursday at Inman Connect Now.

“Often times a buyer and his agent want a house and that request fails,” said Samuelson. “And often not because the agents aren’t doing their job, but because it’s complicated.”

According to Michael Lane, President of ShowingTime, Zillow’s avowed commitment to keeping the platform open and equal to everyone – and investing in more research and development around planning shows – was the main reason ShowingTime agreed to join Zillow to sell.

See Samuselson and Lane’s interview with Inman Editor-in-Chief Clelia Peters in its entirety above.

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