Home Topics Real Estate The Real Word: What Does Zillow's ShowingTime Acquisition Mean For Agents?

The Real Word: What Does Zillow’s ShowingTime Acquisition Mean For Agents?

Byron Lazine and Nicole White are two Connecticut agents who share their thoughts on the week’s news every Friday in The Real Word, a weekly video column about Inman.

As Zillow announced on Wednesday, it took a big step with the acquisition of ShowingTime for $ 500 million. But what does that mean for agents? Byron and Nicole responded to the news this week, sharing their thoughts on some of the agents’ top concerns, questions, and speculations.

“I think this is their biggest move so far – their biggest acquisition move,” said Byron. “While it’s not the biggest acquisition in terms of price, I think it’s the most impactful they’ve made to date.”

More this week: Grant Cardone partners with eXp Realty. The question is: what role will he play? Inman recently reported that Cardone’s role at eXp is still unclear, but that “he recently promised to add ‘Nitro’ to the broker’s already successful strategy.”

Is that a bat? Byron and Nicole believe it. “I still have so many questions,” said Nicole.

Marketer of the Week

This week’s spotlight goes to The Weeknd, who paid $ 7 million (of his personal money) for his half-time performance in the Super Bowl. Listen to this week’s episode to see what this has to do with your real estate business and what brokers can learn from it.

Would you like to nominate a “Marketer of the Week”? Write your thoughts in the comments below or email us.


Please enter your comment!
Please enter your name here

Latest articles

Derivative data suggests that Solana has hit a short-term high

Derivative data suggests that Solana has hit a short-term high Solana (SOL) hit an all-time high of $ 216 on September 9, after rising...

Full schedule? These 15-leaf fried chicken recipes are your new midweek heroes

It's the end of September and I'm still leaving summer mode. Does anyone feel like they can't take a break from the morning...

Technology Entrepreneurship: Lab to Market l HarvardX on edX.org

Enroll now: https://www.edx.org/course/technology-entrepreneurship-lab-to-market Universities, government labs, and private companies invest billions of ...