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Warner Latina and Warner Records have signed an exclusive global deal with Latin American superstar Myke Towers

Warner Latina and Warner Records have signed an exclusive worldwide distribution agreement with Puerto Rican superstar Myke Towers and his independent label Whiteworld Music.

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Myke Towers has quickly become a household name in the Latin urban scene, working with the likes of Farruko, Anitta, Cardi B, Maluma, Ozuna, Zion and Lennox, Natti Natasha, Anuel AA, Becky G, Bad Bunny, Wisin and Piso 21 together, Sech, Yandel and Arcangel among others.

The deal, Warner said, will bring the multi-platinum artist’s music to the global stage by adding the company’s “combined international and domestic A&R and marketing firepower to grow and develop his burgeoning career.”

In 2020, Towers’ RIAA triple-platinum album Easy Money Baby debuted at number 1 on the Billboard Top Latin Albums and Latin Rhythm Albums chart, garnering billions of streams.

He also has RIAA certifications for La Playa (5x Platinum), Diosa (3x Platinum), La Playa Remix (1x Platinum), Si Se Da (9x Platinum), Si Se Da Remix (7x Platinum) and Girl (3x Platinum) received), among others.

Towers’ social media reach currently exceeds 30 million monthly listeners on Spotify, 6.9 million YouTube subscribers and over 6.8 million Instagram followers.

He has more tracks (six) in the Spotify Global Top 200 list than any other Latin American act, while ranking # 1 in 12 countries on YouTube and in six countries on Spotify.

Towers currently has 37 songs that are actively chartered worldwide and on all platforms.

“His possibilities are limitless and we are delighted that he has selected Warner Music as a partner to expand his vision in bold, impactful and original ways around the world.”

Max Lousada, Warner Music Group

Max Lousada, Global CEO of Recorded Music, Warner Music Group, added, “Myke is a distinctive songwriter, a strong performer and an incredible artist.

“Not only is he an exploding Latin American superstar, he’s at the forefront of a new generation of global talent who are crossing languages, crossing borders and disrupting genres.

“His possibilities are limitless and we are delighted that he has selected Warner Music as a partner to expand his vision in bold, impactful and original ways around the world.”

“As the worldwide acceptance of Latin American music continues to grow exponentially, Myke’s enormous crossover potential is undeniable.”

Aaron Bay-Schuck and Tom Corson, Warner Records

Aaron Bay-Schuck, Co-Chairman and CEO of Warner Records, and Tom Corson, Co-Chairman and COO, commented, “As the global adoption of Latin American music continues to grow exponentially, Myke’s enormous crossover potential is undeniable.

“He’s a charismatic presence that makes compelling music with universal appeal. The entire Warner team can’t wait to introduce Myke to a whole new audience. “

“I’m excited to be working with the global Warner family who not only understand what I do creatively, but also expand the reach of my music to other levels and work hand in hand with my team at Whiteworld Music.”

Myke Towers

Myke Towers said, “I am excited to be working with the global Warner family who not only understand what I do creatively, but also expand the reach of my music and work hand in hand with my team at Whiteworld Music.

“I look forward to doing great things and continuing to do what I love to make music.”

“We are very proud to have Myke Towers in the Warner Music family. We followed his career closely as his music evolved and his audience exploded. “

Iñigo Zabala, Warner Music Latin America and Iberia

Iñigo Zabala, President of Warner Music Latin America & Iberia, said: “We are very proud to welcome Myke Towers to the Warner Music family. We followed his career closely as his music evolved and his audience exploded.

“He has become a powerful and influential voice in the Latin urban community, and his track record is just a glimpse of the range of Myke’s exceptional talent.

“We look forward to going on a long and exciting musical journey with him.”

“We’ve worked hard and now it’s time for a new chapter for this superstar with this partnership with the teams at Warner.”

Orlando Cepeda and Jose Reyes, Whiteworld Music

Towers management and Whiteworld Music founders Orlando Cepeda and Jose Reyes added, “We knew three years ago when we signed this monster by an artist called Myke Towers that there was no looking back.

“We’ve worked hard and now it’s time for a new chapter for this superstar with this partnership with the teams at Warner.”Music business worldwide

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