TikTok has now signed new worldwide license agreements with all three major record labels.
After announcing deals with Sony Music in November and Warner Music Group in December, ByteDance’s proprietary video app announced today (Feb. 8) that it has entered into an “expanded” global license agreement with Universal Music Group.
Coincidentally, the timing of the announcement comes just days after UMG pulled its catalog from TikTok’s biggest rival Triller. Universal accuses this platform of withholding payments to UMG artists.
According to a statement, the new global agreement between UMG and TikTok provides “fair compensation for recording artists and songwriters, and greatly expands and enhances existing relationships between the companies.”
The deal includes recorded music by UMG label artists and songwriters from Universal Music Publishing Group (UMPG). TikTok and UMG are also committed to “experimenting with exciting new features”.
This means that TikTok users can now incorporate clips from UMG’s complete music catalog.
“We’re excited to be entering this new era with UMG and UMPG to continue supporting artists and songwriters by working together to reach music fans on TikTok.”
Ole Obermann, TikTok
Ole Obermann, Global Head of Music at TikTok, said, “We are excited to be entering this new era with UMG and UMPG to continue supporting artists and songwriters by working together to reach music fans on TikTok.
“Our platform has been a driver in creating chart hits and the licensing of the world’s largest route catalog will continue to inspire our community.
“In return, we are proud to work with UMG and UMPG to bring new talent and re-introduce legacy acts to new audiences.”
“UMG and TikTok will now work closer together than ever to foster ambitious experimentation, innovation and collaboration.”
Michael Nash, UMG
Michael Nash, Executive Vice President, Digital Strategy at UMG, added, “UMG and TikTok will now work more closely than ever to foster ambitious experimentation, innovation and collaboration – with the common goal of creating new music experiences and functions.
“This agreement fosters new and deeper connections with fans, and provides our recording artists and songwriters with fair compensation and a commitment to develop the industry-leading tools, A&R insights and models necessary for their careers.”
Marc Cimino, UMPG’s Chief Operating Officer, said, “This alliance is an industry-wide example of social media companies recognizing, respecting and rewarding the musicians whose songs are vital to their platforms. We value Tik Tok’s partnership and look forward to working together to provide support and opportunity to our songwriters. “
Last year TikTok signed contracts with Believe in Merlin and Paris as well as the European licensing center ICE and the Dutch collecting society Buma / Stemra.
TikTok released its first US music report in December which revealed that over 70 artists who broke on the platform in the last 12 months were signing major label deals.
The platform also reported that over 176 different songs topped 1 billion video views when TikTok sounded in 2020.
In July, Bytedance’s own platform announced an agreement with a number of music publishers through an agreement with the US-based National Music Publishers Association.Music business worldwide